Things to Include in a Travel Brochure

The travel brochure is your best tool for attracting new customers. In this article, we’ll cover how to create a design that appeals to the widest audience.

How to make a travel brochure that looks stunning

What does a Travel Brochure mean to You: What image and purpose can you expect? Maybe it towers over your visitors while they’re browsing on their phones. Maybe, however, it sits neatly in an A5 envelope as one piece of mail out of thousands every week or without any particular attention at all. Either way is fine; the promotional tool becomes more effective with every approach you take.

If your brochure designers mock up different shapes and sizes (above), then how will it actually look in print? The answer is largely down to the way a reader holds their phone, so test out each version on actual readers or have printed samples of all designs before finalizing one for distribution. It might also be worth considering certain colors better suited to older viewers and passive consumers that can be warmed up with more traditional materials.

The key takeaway here is to know your out-of-home advertising audience and their various stages of interest, depending on how you approach them. Are you aiming at active users? Then look for bright colors or exuberant imagery that can really capture their attention; are you aiming at a boredom market?

Stick to dark tones and conservative design – keeping only the core message in white letters against an off-black background. or are you creating something that hangs in public areas or is part of an orderly queue for sale?

Then composition should be simple, with plenty of white space between the images – literally inviting a reader to jump into your design. No matter which form it takes and what its goals are, attention must always be gained from out-of-home advertising; sending them away empty-handed would prove entirely pointless at best and unintentionally offensive at worst (to both you and your readers).
So how do we achieve this positive psychological outcome? For starters treat out-of-home advertising as a deliberately placed living, breathing message that needs to present the right information in the right way at exactly the right time.

Therefore, it not only serves a specific purpose but takes on an entirely different style accordingly; so if you think people coming into your cinema will look extra tired today because of last night’s football anyway, why not make them even more so by complementing your billboard with a few amusing posters showing couples in the throes of passion, or maybe something else to shake up their morning?

Besides with its massive scale and at certain times of day it is as good an expensive cupboard for storing advertising hoardings as anything else. So simply try to avoid over-stressing a tired population (might I also mention that major festivals

Things to Include in a Travel Brochure

– Unique travel experiences
– Local guides and handouts
– Picturesque spots to visit
– Hotels, hostels, and other lodging options
– Attractions, events, and things to do in the area
– Food suggestions and menus
– Price comparisons between accommodations
– Overview of travel times and distances

The photo above is a page sample in our recent vacation guide which can be found on the main site under “Travel Guide”. It’s available as an individual pdf version through or you may download it directly from here.

The reader will come across this brochure when searching for other products within the blog such as Cheap Flights, Dream Restaurants, Free Taxi Dias, Free Stores, and much more. Also, direct links have been included to suit any operating system’s web browser.

How do you write a good travel brochure?

A good travel brochure will highlight the destinations and attractions featured, describe the climate and culture of each area, and provide tips for visitors on things to do, see, and eat. It should also include information on how to get there, such as transportation options and pricing information.

Use colorful graphics and images to popularize your brochure and maximize its publicity. Images of maps, pictures from around the place you’re visiting and useful travel tips will also do as they are eye-catching while providing interesting and memorable reading materials.

The important information that should be presented in your brochure is:
Orientation of places to visit, where they are and how do you get there. Introduction on the uniqueness and beauty of each main city. Information about the people, their lifestyle, habits, etc., Cultural attractions like Art galleries, Libraries, etc… Suggestions for sightseeing suggestions (places to see), restaurants recommended by locals.

Local products & Manufactures such as food items/delicacies, dress items of the country. About the transport available to visit places. Here you describe things like money exchange rates (if applicable) , bus routes from/to a common town, and helpful advice. Tips for any visitor’s safety concerning foods & health in countries abroad Location of Phone numbers(general assistance), Airport information, etc.

What should a travel guide include?
A travel guide should include things like advice on what to pack, costs, and locations of hotels, restaurants, and other tourist attractions. It can also recommend a day or week-long trip, as well as brief overviews of each destination.

For the price of a guide, it is advised that people get at least one detail they can use while at their destination. Similarly, you should also prepare some brochures from affordable or less expensive materials to be used when selling something else to increase profits and keep your business thriving.

What is the point of a travel brochure?

A travel brochure is meant to promote tourism and provide visitors with information about tourist destinations. It can help tourists plan their trip and compare different destinations. It is very essential for letting tourists know about the places where they are going around.

If you have your destination fully covered and include it in this document, people will get more attracted to your product because they can compare it with other cities and travel destinations globally. For example, You would like to go on vacation somewhere but don’t know which city in India or Nepal of that country you should be going to.

So just check out which places are the most tourist-friendly in that destination, then decide which city suits your needs and use its brochure to help sell things like furniture or other international products.

A travel brochure has all information about a place including its pros & cons, location map with photos for both towns/cities and surrounding areas as well as available transportation such cabs/taxis/minibusses/subways, local sightseeing details or places of interest near the destination.


If you’re planning to start a travel brochure business, here are some things that you need to include in your first one. These include the name of the company, its address, contact details, and website link. There are also other things that you should include such as contact information for people who can help with questions about your business.